Another Bells Distribution Fight – In Michigan

Date April 30, 2009

WSJ article: Eccentric Brewmaster Takes Distribution Fight to Court

In his latest clash with Big Beer, the eccentric former home brewer has sued one of his distributors in a Michigan state court to try to block it from selling the rights to market his products to an Anheuser-Busch InBev distributor.

6 Responses to “Another Bells Distribution Fight – In Michigan”

  1. Donna said:

    I don’t know what the big deal is. I saw on a cell phone commercial that all you have to do is brew beer, then go around to bars all over the world and ask them to sell it. Perhaps Larry should try that. It worked pretty well on the commercial. Why bother with distributors or silly distribution laws? ;-)

    Actually I think it’s great that Larry wants to retain control over how his product is sold and by whom.

  2. Kevin said:

    Ooh, I saw that commercial too. I think for that to work, you have to be a startup that was somehow able to afford a completely brand new brewhouse, and have lots of employees.

    +1 on thinking it’s great that he’s fighting this fight. He did it here in Illinois, and it drew a lot of needed attention to how the distribution laws are totally skewed in favor of the distributors.

  3. TeacherPatti said:

    From the cellphone commercial: “You sure can brew it!” “The question is…can you sell it?” Cue song: I just want to celebrate, another day of living! I just want to celebrate another day of life!

    I love that song, and was kind of irritated when they used it in a commercial!

  4. Sonia said:

    Go Larry! Bell’s is good stuff, and shouldn’t be touched by Big Beer.

  5. Distro Law said:

    Not a single one of the people who have responded to this understand the rights owned by distribution monoplies, and how they are protected, who owns them, and how they work.

    I worked in the industry for 15 years. I wish Larry luck in a fight that has gone on since…beer was first made (or any other alcholic beverage.) This has more history than our constitution.

    Study it!

  6. Kevin Nash said:

    Distro Law, I think the people who commented on this post don’t deserve to be insulted by you. They are just taking a tongue and cheek slant at the issue. Yet your statement is the equivalent of saying “Dude, if you don’t know by now, I’m not telling you” and tells us nothing about the subject.

    You were in this industry. Please enlighten us by telling us more about what seems to be a broken system. We have gone from tied houses to tied distributors. I did “study it” but an insider look would by great.

    I just tried to get into a discussion with a distributor the other day. He somewhat mocked craft beer and never heard of Atwater so it didn’t get to far.

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