Fox Business has this report 5 New Ways to Clip Coupons.

A snippet:

Realizing that coupons help create loyal customers, retailers, marketers and manufacturers are rolling out new technologies that make coupons even more accessible to shoppers, says Matthew Tilley, marketing director for CMS: The Promotions Logistics Company, the industry consultant behind CouponInfoNow.com.

One of the examples mentioned in the story is the Proctor and Gamble / Kroger “esaver” system. I’ve tried it, although I haven’t paid much attention to the results.

Here’s how esaver works: you go to the web site, type in your Kroger shopper card number, and then pick out whatever deals you want programmed into your customer card.

The problem I ran into trying to remember what was loaded on the card when I was at the store. But if there’s a printed-out or clipped-out coupon, I can see that coupon in my hand, do the math and figure out whether that product or another one on the shelf is my best choice for the day.

I’ve also run into issues with those “printable” coupons that are mentioned in the Fox story. We have a Macintosh computer at home, and those services are designed for Windows-based PC computers. In other words – I can’t get printable coupons!

The other thing to remember is the printable coupon network will limit how many coupons you can request / print off for a particular product. But there’s no restriction on how many newspaper coupons you can put into your coupon box through buying newspapers or trading with other coupon clippers (the only restriction you sometimes run into is how many identical coupons the store will accept during one transaction or visit).