Do you shop at a Busch’s Fresh Food Market? There are several Busch’s stores in southeast Michigan including Carleton, Livonia, Ann Arbor and Farmington Hills.

In the grocery ad for Nov. 8-15, the store is introducing its Busch’s My Way program. You sign up and use either a registered bank card or a key tag or tell the clerk your phone number for your purchases to be recorded.

Here’s the explanation from the store’s web site:

The average supermarket stocks more than 30,000 different items but the average family generally purchases less than 2,000 throughout the year. Busch’s has developed a program to help you focus on those 2,000 items to save time and money.

Participation in this program is free. It’s basically a shopper loyalty program. You don’t have to have a card to get sale prices at Busch’s, but this program is intended to make it easier for you to plan your shopping list around the sales.

If you want, you can order the groceries on line and pick them up curbside for a $6.95 fee (Tip to parents of young children: You might save that much money, or more, by purchasing groceries on line and not taking the kids with you into the supermarket. The kids can’t ask for something if they don’t see it.)