10 rules to play fair while shopping with coupons
Are you following the coupon ethics discussions that are popping up on multiple Facebook feeds and the coupon blogs and forums?
Here are the Monroe on a Budget 10 rules to play fair while shopping with coupons. This list is based on my 25 years of couponing, the questions I’ve had from readers, and the discussions I’ve seen across the Internet in recent weeks.
1. Do not abuse the privilege of multiple transactions at one shopping trip. That convenience is meant for those who have to pay for items from different accounts (example: FSA-eligible vs not), or who are assisting a friend or relative with their shopping errands. The cash register coupon or cash back rebate you might earn for a purchase is meant to be used on your next visit. It was not meant for other items you picked out on that same shopping trip and would like to run through on a separate transaction. Otherwise, the discount would have been “instant savings.”
2. Do not assume that an unattended newspaper means free coupons for you. Vending machine and newsstand papers are for customers who are want to pay for a complete newspaper. Do not take extra papers unless you are paying rack rate for each one, and do not take the coupons out of a racked paper you leave behind. Furthermore, coupon inserts that were in a newspaper delivered to someone else’s house are for that person to use or give away as he or she sees fit. They are not yours to take without asking. There is much discussion about this in my coupons in Sunday papers archives.
3. Correctly match the coupon to the product. You don’t have to match the specific picture because that is often just an example. But you do have to match the product and amount described. Does the coupon say “any variety” or does it specify certain flavors, sizes or varieties? Does it call for specific quantities of the product? Follow the rules as the promotion was written.
4. Be polite to supermarket employees. This is particularly challenging if you think you did the math correctly, but the clerk doesn’t ring the coupons through as you expected. Mind your manners even under those circumstances. Remember: there were noticeable changes in the Toledo supermarket coupon policies during the past few weeks. If you and the clerk do not agree on how a coupon should have rung up, politely ask to speak with a manager to get a clarification. You can also send an email or letter to the corporate office if the matter was not explained or resolved at the manager’s level. In the meantime, be open to the possibility that you made a mistake. Here is an example: I couldn’t figure out a cash register receipt math error until after I got home one day. I finally realized the problem resulted because I picked the wrong size of package for that promotion.
5. Do not try to bypass the printable coupon system restrictions. The technology that is currently used by most coupon printable services was set up to prevent people from printing unlimited numbers of coupons. You might think it’s “being smart,” as I’ve seen on one forum, to try to cheat the system. But it’s not fair to other shoppers. After you hit the posted printable limit for a particular offer, you have maxed out that deal. Move on.
6. Quickly deliver the items you “picked up for donation” to the chosen charity or needy family. A suggestion that works well for my local readers in Monroe, Mich., is to keep a box or bin in the pantry or kitchen designated for food pantry drives for donate-able items. Here is the reason: ad hoc donation drives are a common service project for local classrooms, Sunday schools, businesses, civic clubs and scout troops. If you have a box with items already sorted out from your stockpile, you can respond as soon as you hear of such a request. If you don’t hear of an appeal after a certain point (three months is a good range in my experience), then make the drive to a food pantry and clear out your donation box.
7. Don’t lie about where you live. Some printable coupons are keyed to what zip code you live in. That is the intended distribution area for that advertising campaign. Don’t lie when you type in your zip code to “get the good coupons.” Keep your focus on the monthly grocery bill, and you will realize there are lots of legitimate sources of coupons that include extra newspaper purchases, trading or swapping, digital coupons and rebate promotions. Use those instead of trying to skew a printable promotion.
8. If you get coupons from a coupon train or swap box, contribute back. Coupon trains are a method in which coupons are passed on from one couponer to the next. There often are rules for the trains as to how many coupons go in, how many go out, and what the time frame is for sending the packet to the next person. Follow the rules, or get “off the train.” Someone else is waiting for the savings. Coupon swap boxes are available in several library branches in Monroe County, Mich., and it’s certainly a do-able project in other settings. While the rules are not as strict on a swap box as to coupons in vs. coupons out, it is fair to expect that those who take coupons will contribute coupons they can’t use to the collection.
9. Limit the grocery and personal care product stockpile to what you can reasonably manage. Some families want to build up a freezer or pantry stockpile for a week’s worth of groceries, a month’s worth, three months’ worth, or whatever range. I don’t have a problem with the concept itself, and here’s why: Stockpiling is taught by many disaster preparedness experts, in addition to the chatter you may be seeing in the couponing, homemaking and frugal living circles. Grocery reserves also are quite helpful should a family be hit with a sudden drop in income. But do not let a grocery stockpile become a bigger inventory than your family can keep in usable condition. Nobody wants to open a cupboard or a closet and find a box of oatmeal that is 5 years out of date.
10. Be patient on the savings. Some of the frustrations from recent coupon discussions involve rookies who expect too much, too soon, on their savings. Depending on which money-saving tactics are practical for you to implement, and how fast you get on the learning curve, it can take anywhere from two to three months for a family’s overall grocery bill to significantly drop. Here are some of the reasons why: The coupon mix is different each week. The supermarket sales are different each week. There are many deals in which you have to buy products up front to get a rebate, gift card or coupon either at checkout, or to request online or via mail to use on a future shopping trip. Even the Angel Food Ministries program, which I teach as a “beyond coupons” trick, expects you to pay for the groceries several days to a couple of weeks before you actually get them.
No, I didn’t technically address “clearing the shelves.” The problem with that the definition of shelf clearing varies on one’s perspective. I technically cleared a shelf a few days ago buying two toothbrushes. There were only two left.
But the 10 guidelines I just spelled out, if followed, would certainly lessen the instances of shelf clearing that is annoying so many shoppers.
Update: This post is getting links in multiple directions and has also been featured on Festival of Frugality.
Update Sept. 23, 2011: This piece was a Sunday feature for The Monroe Evening News on Sept. 25. I did take the reference to Angel Food Ministries out of the print version, as that program no longer exists.
Update on Sept. 28, 2011: Hello to the #dealchat readers!

This post has 15 comments
July 18th, 2011
Thank you for such a well written article. I like number 7- Don’t lie about where you live. I’ve seen the chatter about changing the zip codes. I read one time where a Blogger suggested changing the zip code and a poster came back and said she did it, but when the coupon printed it was only good for Utah. For me, changing the zip code just goes against what the program is intended for.
One time I tried to match a sale with a coupon for Lysol wipes, but when I got to the register the wipes wouldn’t ring up right, so the cashier finally called the manager over. Turns out I had bought Clorox wipes! lol…So I went back and exchanged them and then waited in line again for my turn to come up. I thanked them for helping me as I felt bad for taking up their time for such a mistake.
July 19th, 2011
I also agree it is a very good article. And some good tips for all of us to remember. Thank You
It is always good to remember that I am not the only one with a coupon or two for an Item.
July 19th, 2011
Great article. I’ve been in Meijer many times & have seen people clean the shelves to use all their coupons. Very frustrating for the rest of us. I often have enough coupons to do so but will instead make another trip at the end of the week if I really want more of an item. I’ve also seen people seperate their groceries into 5-6 transactions so they can get their free salsa. When there is a line of people behind them it is totally unacceptable. Being considerate is something we all need to be reminded of ~ myself included.
July 19th, 2011
By the way, hello to the visitors from Facebook. I can’t tell who all is sending people over, or I’d tag them back.
You’ll find me at http://www.facebook.com/MonroeOnABudget
July 21st, 2011
I’ve since learned out that many of the hits on this post are coming from links posted on Facebook by Bargains to Bounty and Coupons for Christ. Also this morning, B2B has posted a link to this article on her main site as you can see from the pingback above.
If you are new here, hi! Monroe on a Budget is a frugal living / coupon / grocery blog in Monroe, Mich. I’m also a reporter at The Monroe Evening News.
July 21st, 2011
I read this via B2B. Thank you so very much for posting these 10 rules. Ethical couponers have really taken a hit in the past few months and it’s great for new couponers to learn HOW to be ethical in spite of what the TLC show demonstrates.
July 21st, 2011
Very nicely written (I also came via B2B)! Too many people use the excuse that “well, it worked” to justify unethical behavior…
July 21st, 2011
Thank you for this article; I also was referred here from B2B.
I was recently hit with an ethical dilemma. I was shopping in a store with two of my children (one severly autistic–this becomes relevant later). I was walking through an aisle, and I passed a woman with a huge stack of coupons in her hand, and she was carefully clipping something off a bunch of bright blue ones. I didn’t take much more notice, as I have to hold my one daughter’s hand and watch her carefully.
I wound up behind this woman in the check out line. We both had full carts, so I knew it was going to take some time, but I never realized how much. She turned in her fistful of coupons, but about 8 of them wouldn’t scan–all the same coupon. I hear the checker say, “The machine won’t take these; they must be expired, but I can’t find the expiration date. The date is usually at the top, next to ‘manufacturer’s coupon’ but I don’t see either one on these coupons.” They were the blue coupons I saw her carefully clipping before. She was adamant that these coupons never had an expiration date, and she got them directly from the manufacturer. She demands the manager comes over, who also says it seems odd that the machine won’t take them and that the coupons look like they’ve been cut at the top a little too much. She starts getting really irate and yelling at them, and my daughter starts getting very upset, covering her ears with her hands and yelling to drown out the sound. The woman then uses my child to get what she wants. She tells them that if they would just override the system and give her what she deserves, then other customers wouldn’t have to be upset by the long wait times in line and other people’s children wouldn’t be getting so upset. Frankly, I wanted to punch her. First of all, I KNOW she was cheating the system. Second of all, SHE was the one upsetting my child, not the store. The manager gave in. I felt so badly for him, and I wanted to say something, but this woman looked like she was going to explode. I didn’t want to have her waiting for me in the parking lot after the transactions were done.
After we finished our checkout, I did go over to the customer service desk, and he was standing there doing something else. I told him that it was none of my business, but I wanted to report what I saw. He thanked me and said he understood why I didn’t say anything in line, and he just shook his head. He said that these kinds of couponers are killing his business, and he wished TLC had never started that show.
I’m a couponer, but I live (mostly) within the rules stated here. I admit that one time, I did two transactions in one trip, only because I lived over 100 miles from that store and knew I’d never be back. But I think it’s important to follow the rules, not only for the sake of the stock on the shelves, but for other people as well.
July 21st, 2011
Wow.
July 21st, 2011
I read this via B2B as well and am glad I did. I must confess that I have not followed #1 and 7, although I must say I haven’t abused them. Occasionally I have had a small 2nd order and applied a cash register coupon that just printed off to the next order. And I didn’t realize the area code thing with coupons from #7. Thanks for putting these simple points together.
July 22nd, 2011
I also came by way of B2B,, Love the article.. I think it states so many things that we should follow. I am by no means a pro at coupons. I like that coupons and my kroger card and price matching saves me about 30-50 a week. I do try and stock up on non perishables but have never even come close to clearing a shelf. If I have something and my daughter runs out or my dil I share.. it helps all of us out.anyhow thanks for reminding us to be considerate of our fellow man or woman as the case may be
July 22nd, 2011
Brigit – You are likely doing just fine. I teach coupon classes and my savings would probably clock in at about 50 percent on the math most people use. The detail to be aware of that I have been using coupons and savings tricks all along; so the “cut half off your grocery bill” headlines that have been so common in recent years mean nothing to me.
The goal I teach is to hit thrifty or lower on the USDA Cost of Food study for your size family. I did a guest post for B2B a few months ago on that concept. My 2010 analysis came in at 80 percent of thrifty for our family.
If you’re interested in my grocery / coupon method, look at the sidebars on the left of the main page. One says “grocery shopping and coupon tricks.” I also have a huge category list on the left where readers can look up my archives on specific topics.
My next grocery class will be Sept. 24 in Ida, Mich. My next appearance is a meet and greet at the Monroe County Fair Aug. 2.
July 22nd, 2011
By the way, this post has had 2,300 page views since it was posted Monday afternoon.
August 16th, 2011
Hello to the Festival of Frugality readers!
September 25th, 2011
This piece is a Sunday feature for the Sept. 25 edition of The Monroe Evening News: http://www.blogsmonroe.com/budget/2011/09/10-rules-for-playing-fair-with-coupons-in-todays-monroe-news/
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