A new Zogby International survey finds that 91 percent of consumers say they’re concerned that retailers, credit card companies, banks and other firms could sell their personal information for marketing purposes. About 83 percent say they’re concerned that information provided to retailers could end up in the hands of others, either through theft or sale.
There might be a glimmer of hope on the horizon. A recent post here about the credit card security breach at the T.J. Maxx family of companies, brought this note from Jaclynne Vettorino, a SIRAS.com spokesperson:
“As you are aware, retail stores around the country are employing point-of-sale terminals that collect personal info on customers for their databases as a means to control and prevent fraudulent returns,” she wrote. “However, this practice penalizes many honest shoppers and also raises privacy concerns due to inaccurate and antiquated security systems.”
“SIRAS.com, an outgrowth of Nintendo America, developed a solution that allows retailers to track product through its lifecycle by creating an “electronic receipt” based on its UPC code and serial number at the point-of-sale, rather than capturing customers’ personal information. To put it plainly they track products NOT humans, so there’s no fear of identity theft if systems are hacked.
“By doing this, SIRAS is able to generate an accurate database of all pertinent information, including date and time of sale, retailer details (city, state, store number, etc.) and transaction number to streamline the return process for both retailers and customers. Also, through the use of SIRAS technology, retailers have drastically cut losses associated with fraudulent returns, which in the end, saves the consumer from inheriting additional costs.”
The list of retailers that are using some form of the SIRAS system includes Meijer, Wal-Mart, Sears, Kmart, Target, Circuit City, Best Buy and GameStop. Jackie tells us the degree of usage varies from retailer to retailer.
For more information visit www.siras.com.