Coke’s `Fuze’ beverage claims confusing?
The Center for Science in the Public Interest is urging the federal Food and Drug Administration to crack down on advertising claims made for Coca-Cola’s “Fuze” line of fruit and tea beverages.
They say the various health claims for the beverages are unsupported and, further, that the drinks contain cystalline fructose, which contributes to obesity.
Details are here.
September 27th, 2007 at 10:52 pm
I am surprised that you would not check your facts before publishing such fodder. I found several bottles of Fuze and none of them say what CSPI says they do. It seems like these people are constantly trying to get publicity but rarely ever do the research. If I was able to find bottles with different claims youd think they could at least verify their facts before publishing a press release. By publishing their inaccurate releases you guys are supporting their shoddy work.
September 28th, 2007 at 8:20 am
We checked out the concerns before posting this. What might be confusing is that you’re checking the bottles. The claims are in its advertising and on its Web site. Whether they can substantiate those claims seems to be the issue. The FDA always cautions companies about making unverified claims about the benefits of certain ingredients.
BTW, the nutrition labels on some of the bottles DO clearly say they contain fructose, which has been shown to contribute to obesity (as opposed to sweeteners from, say, cane sugar).
I guess part of the issue here is like the old “Ford has a better idea” ad slogan. You never saw that on a car, but it was used in advertising materials. Coke’s claims aren’t on their bottles, but are in magazines and on its Web site.