A funny thing happened on the way to recession

Although the economy continued to deteriorate late last year, customer satisfaction with a variety of companies rose, according to new data from the American Customer Satisfaction Index, a survey of consumer happiness produced, in part, with the support of the Ross School of Business at the University of Michigan.
This could be significant because an increase in customer satisfaction has signaled the start of a recovery from past recessions, yet analysts say a slight increase in consumer spending must accompany the rise in satisfaction. That hasn’t happened yet.
Nonetheless, the latest survey noted significant improvement in customer satisfaction with Kohl’s, among department stores, and an overall increase in customer satisfaction with gas stations, apparently due to lower gas prices.
See a summary of all the findings here.

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