Consumer Reports did a study of in-store brands of food products and found that they taste good and sometimes better than national brands, but are a lot cheaper.
It tends to torpedo the theory held by some that store brands are inferior in taste and quality to national brands.
What Consumers Reports doesn’t speak to is one of the reasons that store brands can hold their own when compared to national brands: Many in-house brands are manufactured under contract by the same companies that make the national brands.
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