Partly at the urging of regulators, Kellogg Co. of Battle Creek said Wednesday it will stop putting immunity statements on Kellogg’s Rice Krispies cereals.
The company said it started adding antioxidants to Rice Krispies cereals last year as a way to respond to consumer requests to make kids’ cereals more nutritious.
A big banner on the front of each package says “Now supports your child’s IMMUNITY.”
Although antioxidants help support the immune system, given the public attention on H1N1, the company said it decided to make the change. The message will be on boxes of Rice Krispies, Jumbo Krispies and Cocoa Krispies for the next few months as existing inventory is depleted. Despite discontinuing the message, the company said it will continue to provide increased amounts of vitamins A, B, C and E in the cereals.
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