Sacha Baron Cohen’s “Bruno” landed at the No. 1 spot at the weekend box office with $30.4 million.
It may not hold the same staying pwer as “Borat,” however, which made $100 million. Most of Bruno’s earnings came on Friday — $14.4 million — then tumbled with just $8.8 million on Saturday and about $7.2 million on Sunday.
“Bruno” is about a gay Austrian searching to achieve celebrity status. It finished ahead of “Ice Age: Dawn of the Dinosaurs,” which earned $28.5 million.
“Transformers: Revenge of the Fallen” finished third with $24.2 million, raising its domestic total to $339.2 million. It has now passed the $319 million total of 2007’s ‘Transformers.’
The only other new wide release, “I Love You, Beth Cooper,” opened with only $5 million, finishing at No. 7. It stars Hayden Panettiere.
Top 10 Box Office
1. Bruno, $30.4 million
2. Ice Age: Dawn of the Dinosaurs,” $28.5 million
3. Transformers: Revenge of the Fallen,” $24.2 million
4. Public Enemies, $14.1 million
5. The Proposal, $10.5 million
6. The Hangover, $9.9 million
7. I Love You, Beth Cooper, $5 million
8. Up, $4.7 million
9. My Sister’s Keeper, $4.2 million
10. The Taking of Pelham 1 2 3, $1.6 million