When you walk in the door, you know its the ice season right away. Two rows of ice shanties are in what can be called a breezeway of sorts. You really have to love a store with Michigan roots, where some corporate office in some far away state isn’t making all the wrong calls on what product goes on the shelves.
I will tell you the best new product that I have found, and what stores have them in stock after I finish up with some of the store reviews. Its related to a salmon fisherman’s favorite spoon.
Anyhoo, the guys at Jay’s new their stuff, inside and out. While I was there I worked with a employee with a customer gearing up for a Little Bay de Noc trip. Picking out some rods and lures that work up there on Lake Michigan.
They had the three hottest fishing suits on display from Ice Armor, Vexilar and StrikeMaster. All the flashers and newest in lures from the big boys. Augers, sleds and rods oh my……couldn’t help myself.







