Sounds like a great idea! This is NOT a scam.
www.kidsbowlfree.com
How the program works:
All of the participating bowling centers are listed at http://www.kidsbowlfree.com/all_centers.php.
Select a bowling center near you.
Register directly on the bowling center page (The registration is valid only at the bowling center where you register and cannot be used at any other bowling center unless [...]