“Finally, perhaps my favorite part of this campaign is the music. It’s by Charlie Campbell, a composer in Portland, Ore., (where Wieden & Kennedy is based), and he wrote each piece specifically for the spot it’s used in. His sweetly quirky sound is in large part what makes these ads so charming.”

-Seth Stevenson. Describing his favorite anti-pot PSA.

http://www.slate.com/id/2168471/?GT1=10238

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