More shameless merchandising of musical legends section…
Actually this came out a year ago (I’m always the last to know), but in case you haven’t heard, there’s a “Hendrix Electric Vodka” on the market. What Jimi has to do with liquor is beyond me, but the bottle certainly looks sharp. From a marketing standpoint, it’s actually unfortunate that another vodka producer didn’t nab the merchandising rights first. Some ad agency could have had a field day with an ad campaign for “Scuse me While I Kiss the Skyy” vodka. Or maybe not.

September 21st, 2007 at 7:58 am
Actually there’s a TON of Hendrix merchandising out there. He’s got a line of clothing out too. I saw it at Von Maur. Jimi inspired clothing, big seventies collars, kind of sheer material. All embroidered. Pretty sweet stuff.