Behind the Headlines

A couple of event organizers have made some very worried comments to me during the past week or so about “we’re not getting as many reservations / participation as we would like.”

Late April and early May is a busy time for fundraisers, festivals, rummage sales, educational programs and charity events. I’m working on the Community Page lists for the next two weeks, and it’s amazing how many events are already on file. All of these events are competing for time and attention with family and school events such as children’s sports, prom, spring musicals, First Communions, weddings, Mother’s Day and graduation parties. This means slow ticket sales or reservations while your potential benefactors and audiences juggle their other activities.

The best advice I can give is make sure The Monroe Evening News gets the notice early so we can schedule the Community Page announcement on the best possible day … and ask your committee members to keep promoting the event via word of mouth to convert that publicity and awareness into ticket sales.