Behind the Headlines

This comes to the newsroom from Kellogg’s of Battle Creek:

Think you’re a Crazy Good storyteller? NEW Pop-Tarts Splitz toaster pastries are encouraging kids to get their creative juices flowing this summer with its Crazy Good Kid Creative Writing Contest. Children ages eight to 12 will have the chance to share their passion for Pop-Tarts by submitting an essay about the latest addition to the Pop-Tarts toaster pastries lineup. The only requirement is that stories include at least one mention of the new Pop-Tarts Splitz. Beginning August 13, 2007, original essays can be submitted with parental permission online at www.poptarts.com/splitz.shtml.