06/27/2008 (8:44 pm)
Robots watching robots
By Paula Wethington / paula@monroenews.com
In Saturday’s edition of The Monroe Evening News, there will be a story and at least one photo of the Monroe Advanced Robotics Competition taking place at Monroe High School.
Now while the story does focus on what’s taking place at the high school and why, there also was a very clever publicity event scheduled at the Phoenix Theater at Frenchtown Square mall.
You see, there’s this new movie called WALL*E, a Disney-Pixar science fiction film that stars a robot who goes about his tasks on Earth, when he meets and falls in love with another robot.
And the press release that was sent to The Monroe Evening News explained this publicity tie-in. The robotics teams participating in Monroe were invited to “bring their robot to the movies” for a special screening. The plans included reserved seating up front for the robots, while their team members / handlers / students enjoyed the show. And a concession stand display was intended for the robots, with bolts and batteries such as they might prefer in lieu of popcorn and soft drinks.
Now, I don’t know who thought up that idea, because a similar publicity event also was scheduled at Phoenix Theater in Farmington Hills.
But it was a very clever concept to cross-promote the student contest and the movie!
