Disappointment
Sunday, April 29th, 2007I had a disappointing experience yesterday. It seems that Danny’s on Elm Ave. is no longer selling Fair Trade coffee.
Many people don’t know this but coffee one of the world’s most highly traded commodities-second only to oil. However, because of the way the coffee market works, the farmers who grow coffee beans in Latin America and Africa, only get a pittance of every coffee sale that is made. For example, for every three dollar cup of coffee that the average consumer buys at a place like Star Bucks, the average grower only makes three cents. Fair Trade ensures that the vast majority of the world’s coffee farmers get a fair price for their harvest in order to earn a living wage. (For more detailed information, check out the Trans Fair USA website.)
I was happy to see a few months back that several stores in Monroe were beginning to sell Fair Trade coffee. One of the first stores to do this was Danny’s. Even better, Danny’s was selling Fair Trade coffee from Higher Grounds a small company based out of Leelanau, Michigan. I was introduced to Higher Grounds and Fair Trade coffee at a conference in 2003 where I met the owners, Jody and Chris Treter (Check out this great article about them and their company which appeared in the Detroit Free Press in October.) I began buying my coffee from them through their online store. Soon after, I made a trip to Andersons in Toledo and found that they were selling Higher Grounds and started buying it there. I was ecstatic however when I found that Danny’s was carrying it. What could be better than buying Fair Trade coffee, from a Michigan based company at a locally owned store in Monroe? I know that Kroger carries Equal Exchange (the oldest and largest Fair Trade coffee company in the U.S.) and recently Meijer started selling several Fair Trade coffee varieties (Seattles Best has a Fair Trade coffee and some of the Meijer brand organic coffees are even Fair Trade certified). However I was dedicated to buying Higher Grounds at Danny’s.
So you can imagine my frustration when I made a special trip to Danny’s yesterday to buy coffee. I went to the usual spot in the coffee aisle…and it was gone. I looked around thinking that maybe they had moved it or had decided to carry a different Fair Trade brand (okay it wouldn’t be Higher Grounds but I was willing to compromise to support Fair Trade and Danny’s) Nothing…. I decided to ask the check-out clerk about it. She seemed puzzled and told me that she had just sold some earlier in the day. She said she’d check to see if they were just out of stock. A few minutes later she returned and told me that they were no longer going to carry it.
I told her my story about being able to buy other brands at other larger chain stores but that I had made a conscious effort to buy it there. I also told her that I had been telling other people in Monroe, who were becoming increasingly interested in Fair Trade coffee, that they could buy it there. “I’m sorry.” was all she said. It’s not like it was her decision.
Deflated, I left without asking any questions. But since then it’s really been bothering me. I think I need to follow-up with this and go back and talk to the manager there and ask why they made the decision to stop selling it and what it would take for them to bring it back. I’m guessing that the answer would be that there wasn’t enough of a demand for it. However, the way I see it, the demand is growing and Danny’s was on the cutting edge. The more I tell people about what Fair Trade coffee is, the question that always follows is “Where can I buy it around here?”
Danny’s is a great local store and I’ll continue to shop there for a variety of other things. I’m just disappointed by this decision and hope they’ll reconsider it.
