…However…
Sunday, August 26th, 2007Last night I posted about the Monroe Chamber of Commerce’s new ‘buy local’ campaign.
Upon closer inspection, I’ve found that, while well-meaning and a great first step, there seems to be one flaw in in how they are promoting this.
The problem, in my opinion, is this: the focus seems to be on getting people to buy from businesses - any businesses - located in Monroe County rather than going to Detroit, Ann Arbor or Toledo without clarifying that it would be best to buy from a locally owned and operated businesses, rather than from a chain.
Example? One business highlighted in the video was Tim Horton’s. Now I’m not trying to pick on Tim Horton’s. And I will admit that, for some reason they really do have great coffee that I occaisionally get a craving for which must be satisfied. However, if I’m going to meet someone for coffee or a sandwich, or buy donuts, I usually try to go to Cafe Classics, Village Bistro or Monica’s Baker Boy, instead of Tim Horton’s which is an international chain. Why weren’t any of these businesses highlighted as opposed to Tim Horton’s?
True, the two Tim Horton’s stores in Monroe are franchises, and although I don’t know quite how it works, they are probably independently owned and operated by a local franchisee. And they do provide jobs to local folks. Still, I would bet that a bigger chunk of their profits goes to the international corporation that owns Tim Hortons (in 1995 they merged with Wendy’s International, Inc.) while a greater percentage of the profits would stay in Michigan one was to buy from a home-grown business.
More importantly, highlighting Tim Horton’s in the video sends the wrong message: As long you go to a Tim Horton’s in Monroe County rather than a Tim Horton’s in Detroit, Toledo, Ann Arbor, or Canada then you are buying local.
If this is the case then where does it stop? Is it then acceptable to shop at McDonalds or Wal-Mart, or dine at Applebees or Ruby Tuesdays as long as it’s in Monroe County and still feel like you are supporting your local businesses?
This may seem obvious to some people but I for others it’s not so apparent. When Kevin and I were doing our local food challenge in June someone actually said to Kevin “Well, McDonald’s is local right?” I’m not kidding.
I was also sad to see that the Monroe Farmers Market was not highlighted in the video.
Like I said before, overall I think it’s a good campaign. I just worry that it could be misleading to some people who haven’t ever thought about what it means to buy local.


