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It’s so easy to create a photo or illustration with my iPhone that I have created my own art for most of my blog posts. Another of my sources is Monroe News’ archives, which I can use on Monroe News-affiliated digital and social media.
But what if you would like to pick up some pictures for your freelance project or blog, or another company’s commercial effort?
Ragan.com has these tips: The essentials for finding and using images online.
– Paula Wethington
Here’s a Facebook changeup that I think people will like (for once).
The social network is introducing “verified pages,” a way for brands and personalities to distinguish an account as an officially authorized account instead of a parody or fake account.
– Paula Wethington
Verizon Wireless has launched a fleet of Wireless Emergency Communication Centers to help those affected by disaster situations stay in contact with loved ones and co-workers.
Your Tech WebLog has a show and tell as to how this works.
I went looking for details after I spoke with a Monroe woman who worked on a disaster volunteer team in the Moore, Okla., area. She said her team was able power their devices because of the Verizon service.
– Paula Wethington
Would you like ideas on how to use Pinterest to promote your brand or campaign?
Check out 3 Creative Ways Brands are Using Pinterest at Social Media Examiner.
– Paula Wethington
This piece at jorgensundberg.net is worth a read: 10 ways to make social media work for your personal brand.
A snippet:
Your personal brand is equal to your Google search results, the best way to influence these results is to get active on social. Search engines love to see fresh content coming out of blogs, Twitter and LinkedIn.
– Paula Wethington
The Monroe Evening News has this piece by the Associated Press: Teens migrating to Twitter.
A snippet:
In the poll, 94 percent of teens who are social media users have a profile on Facebook — flat from the previous year. Twenty-six percent of teen social media users were on Twitter. That’s more than double the figure in 2011 of 12 percent.
“Facebook just really seems to have more drama,” said 16-year-old Jaime Esquivel, a junior at C.D. Hylton High School in Woodbridge, Va., in an interview.
This is interesting from a social media team member’s perspective, but I have news for those rookie Twitter members.
I’ve been on Twitter for four years now, and Twitter has drama too.
– Paula Wethington
Social media isn’t advertising. It’s public relations.
That’s the difference brands and businesses need to understand when they decide to adopt social media as part of their marketing strategy.
For further discussion, go to the CrowdSpring blog and read This is why social media doesn’t work for your business.
– Paula Wethington
The social media job that I referred to as “social media liaison” in spring 2009 is now typically referred to in the industry as “community manager.”
The collective wisdom of how to survive, and succeed, in such a role for one’s company or brand continues to build upon both the early experiences and what seems to work with the audience.
Here’s an excellent piece from the V3 blog: How to be a better Facebook community manager.
– Paula Wethington
The concept of social media as a conversation can be hard for rookies to grasp.
But if you don’t understand that detail, you’ll wonder why no one is following your business or brand page.
Pick up some pointers at 14 Reasons No One Talks To You On Facebook.
– Paula Wethington
Do you have a schedule or a game plan for social media representation of your brand or business?
We are constantly tweaking our plan at The Monroe Evening News as we come up with new ideas, see what’s working on other media accounts and watch how readers respond to the chatter on our accounts.
But if you are building a plan from scratch, go to this article for a good start:
How to rock social media in 30 minutes a day.
– Paula Wethington
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