Yakezie’s tips on being a successful blogger

Yakezie is one of the networking groups that has emerged in the personal finance blogosphere, which is the topic I have been most active in while blogging.

An article about blogging that was recently posted on its site got my attention: The Most Important Aspect of Being a Successful Blogger.

This quote seems to sum up the content:

Whether or not you like the technical aspects of blogging is less important to being a happy blogger because the techie stuff is minor compared to the frequency, focus, and energy it takes to write for your site. A blog is about producing posts after all!

To a certain point, I’d agree with that. You need good content to have a good blog. Unique and enthusiastic content, or well written and researched content, generally wins out over lackluster content or “same old, same old.”

That being said, we’ve learned on the BlogsMonroe team that the theory of “if you build it, they will come” did not hold up with blogging. Most blogs do not become a destination to their own. People do a Google search for articles, or a headline linked up by someone gets their attention. But otherwise they are quite content to hang out in whatever social media neighborhood that their real life or online friends live in.

Therefore: You can love to write, and do it well; and still not be a successful blogger.

– Paula Wethington

Another password security headache. Ugh!!!

The incredible sound you hear is the collective rants of everyone who has to change numerous passwords.
From The Monroe News:
An alarming lapse in Internet security has exposed millions of passwords, credit card numbers and other sensitive bits of information to potential theft by computer hackers who may have been secretly exploiting the problem before its discovery.
The breakdown revealed this week affects the encryption technology that is supposed to protect online accounts for emails, instant messaging and a wide range of electronic commerce.
Security researchers who uncovered the threat, known as “Heartbleed,” are particularly worried about the breach because it went undetected for more than two years.Read more at: http://www.monroenews.com/news/2014/apr/09/online-security-flaw-exposes-millions-passwords/

– Paula Wethington

Guess what happens when you write a comment before reading the article that’s in the link.

If you are a social media administrator, you know exactly what I’m talking about.

The information you wish to send out takes 300 words to explain, but there’s only 10 you can put in the headline. The headline is intended to get people to follow the link from Facebook or the RSS feeds to read more.

They don’t.

They start fussing in the comment board without realizing you’ve answered the question or included the detail they are asking about.

I hope some of them were taught a lesson by NPR’s April 1 Facebook post about reading. I saw the link on Facebook that day, but skipped right over it as it didn’t get my interest either way. …. Later in the week I saw the rest of the story!

Gawker reports: NPR pulled a brilliant April Fool’s prank on people who don’t read.

– Paula Wethington

Will a hashtag meet FTC disclosure rules?

Did you get an offer as a blogger or social media influencer to participate in a paid marketing campaign by talking about it?

The hashtag might not be sufficient to meet the Federal Trade Commission rules about social media marketing. Read this from Sara F. Hawkins, attorney at law:

Just because the brand or PR agency knows it is using a hashtagged phrase for their promotion – whether it be a trip, a freebie, an ambassador program, a one-off conversation, or a long-term branded campaign – doesn’t mean everyone knows. This is why the FTC disclosure guides were provided to brand professionals.

Read more at Why a Marketing Promotion Hashtag is not Appropriate FTC Disclosure.

– Paula Wethington