Vespa Efficiency Overshadows Lack of Cool
The little Italian motorbike has always been cool in Europe. Many a foreign movie depicts young lovers wheeling around on a Vespa or the like.
In the U.S., or Harley Davidson country, not so cool. But with high gas prices and the need to wheel around in an urban setting, Vespa has taken off, cool or not. The little bike gets a whopping 72-mpg!
Needless to say, Vespa sales are up 105%. And with a price range from near $3,000 to $7,000, there is a Vespa for everyone. The little bike has become so popular; it’s spawned a new word “Vespanomics.” According to the definition on Vespa’s official website, vespanomics means:
“The ecological, economic, and personal satisfaction one achieves from buying a Vespa scooter.” There are additional meanings too, one of my favorites, “…saving a boatload of money on gas.”
Check out the website: http://www.vespausa.com/index.cfm.