Archive for the ‘Nova’ Category

Capital Markets Join Up With Retailers to Advance Into a Green Future

Monday, October 29th, 2007

I was watching “Nova” last night on PBS. The theme was solar energy. It was stated that the green movement is progressing through big business. Whole Foods has teamed up with Sun Edison. Sun Edison pays for the installation of solar panels on the flat rooftops of Whole Foods stores. Whole Foods in turn has a contract to buy their energy solely from Sun. This link of capital markets with retailers will be a big thrust for the solar movement. There is also a big movement by small governments to advance into a green future out of frustration with our federal government for not moving forward environmentally.

When you figure all the government owned rooftops available, there are a lot of flat rooftops on which to put solar panels like public school buildings, and municipal buildings, along with retailers that want to join in. There are also some states that offer incentives to homeowners to put up solar panels like paying for a percentage of the cost. All homeowners can deduct solar panels on the income tax. Right now solar panels are still pretty expensive, and they do not conduct enough energy. But like the program “Eco Tech” on the Science Channel showed, there are some pretty extraordinary inventions already happening, like the battery made from viruses. There is also someone who is working on creating solar paint for a houses.

The program also highlighted Kramer Junction in Boron, California. It’s the name of nine solar power-generating plants in the Mojave Desert. The plant utilizes parallel rows of concave mirrors. Much more efficient at collecting and reflecting sunlight for energy, it powers 150,000 homes in the outer LA area. What’s odd about Kramer Junction is that it was created in the 70’s when we had another oil crunch. The only thing about then as compared to now is that the federal government acted quickly back then. Speed limits across America went from 70 mph to 55 mph. There were ethanol pumps at gas stations. Ford already had ethanol cars. People were asked to reduce use of lights around the home. There were virtually no Christmas tree lights for a few years.

Someone on “Nova” remembered that era as a small kid. As an adult, he now has solar panels on his house. He said the same thing that I’ve often thought. If we would have kept to the straight and narrow as far as limiting our energy consumption since the 70’s, maybe we would be in a very different environmental state of affairs now. Imagine all of the inventions that would have come along. And quite possibly we would never have known terrorism. Oil wealth brings power. Besides that, our world would be breathing a whole lot better.