Though none of us could anticipate a pandemic hitting the world in 2020, the thing that everyone anticipated least was the knock-on effect that the pandemic would have on the world entirely. Due to the fact that not many of us had previously lived through a pandemic, it was hard to predict how every element of our lives would be hit by it.
Some changes were expected, such as trade compromise and the lack of international travel. However, there were many aspects of the first wave that nobody could have predicted, such as the loss of toilet roll and the bulk-buying of much-needed hospital PPE by ignorant citizens. Something that really took the world by surprise is the changes that were made to the smaller parts of our lives and absolutely nobody could have guessed that little things like advertising could be influenced by the pandemic.
For those of you not involved in the world of advertising, you may be confused by the changes that were made as a product of the pandemic. However, it is important to remember that there are strict laws in advertising to ensure that advertisements follow the right guidelines. Here is how the pandemic has changed advertising laws.
Something that a lot of companies do as a way to promote their business is street promotion. This consists of hiring a team of people to represent your brand and engage with the public. These people are expected to be charismatic and engaging with the goal to take potential customers to the side and speak to them about the business and the products or services that the business offers.
Of course, one of the biggest rules to come out of the pandemic is social distancing. In most places, it is required that you stay six feet away from anyone not within your household. Being a street promoter is hard enough when you can actually engage with the customer, but not being able to speak to them up close makes it difficult.
Trying to speak to someone from six feet away is not an easy task. Most street promoting happens within a busy mall or shopping center, so speaking to someone from that distance really won’t work, and shouting to them will just come across as rude and abrasive. For these reasons, street advertising and promotion have been put on the back burner for a while.
Billboard favoring the NHS
Though this isn’t really a new legislative law, you may have noticed that fewer and fewer businesses are being advertised on billboards or display screens for digital advertising. This is happening for a number of reasons, firstly many people are being asked to stay inside and so if nobody is driving past the billboards, it seems pointless to advertise your business in a place where it won’t be seen.
Secondly, the messages spread by the NHS about the pandemic are much more important than the advertising of a single product, which means that they get priority pick in the bigger advertising spaces. The government is doing all that it can to try and limit the spread of Corona, so using this space is extremely important.
Limitation on gambling advertising
The pandemic has strained many of us economically and many of us have been left with very little money and lots of bills. For people in situations like that, may experience feelings of desperation and will look for quick ways to try and make some extra money to get them through the year.
For people with little to no option, being reminded that gambling is a potential choice may be appealing to them. However, as you know with gambling, you are more likely to lose than you are to win. People who have very little, they could end up having nothing if they decide to take the gamble. For this reason, TV and radio stations have decided to lower the number of gambling advertisements that they have. By doing this they hope that fewer people will be tempted to spend their money on gambling sites and will be able to invest what little money they do have on the right things.
A strike is when employees stop going to their jobs due to an issue, they are facing but they feel as if they are not being listened to or taken seriously. Strikes tend to have protested outside their workplace to make the big money earners of the companies aware that there are issues that are not being correctly managed or even addressed. A strike could have a very negative effect on business, if a companies employees strike a lot, it is clear that the companies are not taking the criticisms they are facing onboard. Most reasons people go on strike are about pay, whereby people believe they are not being paid fairly or enough for the job that they are doing, but sometimes its due to a leak in analytic data, for example, scope level for custom metrics may have been breached leading the employee’s personal data to be vulnerable to detection.
Where it started
Many McDonald’s workers have claimed that they made over $5 billion last year, yet the workers are complaining about pay? Do you know why? It is because the employees at Mcdonald’s are not getting paid enough of that $5 billion that the business has made! They are being made to work for peanuts while the people that hardly do any of the manual work are getting a tiny amount of that profit. There is clearly an issue here that needs to be addressed, and a strike has seemingly the right option to resolve the situation. It was this that had ignited workers from 15 different cities in the US including- Los Angeles, Oakland, Sacramento, Miami, Orlando, Tampa, Kansas, Chicago, Flint, Detroit, Raleigh-Durham, Houston, Charleston, St Louis, and Milwaukee to quit their jobs at the golden arches, with the motto of the strike being 15 for 15.
What is 15 for 15?
15 for 15 is the idea to raise the minimum wage to $15 per hour so that it is easier to live and sustain working conditions and ensure that people are getting paid enough. Since the strikes, it has picked up in popularity and even alerted President Biden to sign an executive order to implement the change. It was announced that the minimum wages of government contractors will be pushed to $15 per hour, proving the positive impact that the strike has had on the workers who were struggling before that. To add to this, other companies were also jumping off the bandwagon to make pay better for the workers- with Amazon announcing that it was increasing wages by an extra $3 per hour.
Small or big businesses?
It is important to highlight that some businesses you may think are company-owned, are individually owned. Companies such as McDonald’s and Subway are actually individually owned. This means that a small business owner buys the franchise off of Mcdonald’s to advertise their foods like McDonald’s franchise. But they do not profit from the $5 billion that was made, which is an issue because many people believe that it is big corporations that are being greedy and are not paying their employees the right amount. When in reality it is because these companies are actually small business owners that may not have the sufficient fund to increase their employees’ wages. To put this into perspective, a Subway franchise owner earns about $200,000 in profit annually, where the total sales average $3 million. When looking at that, you would assume that that is a lot of money to take home- why can’t they give that pay rise? Well, after deducting for staff wages, food, supplies, bills, electricity, and other expenses, it may be that that number only represents 5% to 10% of the franchise’s total sales.
To add to this, it is extremely difficult for to them implement a pay rise for all employees when it is not financially possible. It is important to highlight that striking can be used for good such as getting that pay rise, but if you work for a small business, it is imperative to ensure that the company can actually pay for your increase in wage. There is nothing worse than taking a company down because they are not paying you enough when in reality it’s because they physically can’t, not that they don’t want to.
The Olympic Games are the biggest sporting event in the world. The first Olympic Games took place back in the 8th Century B.C, at the time the games took place every 12 years until they were banned in the 4th century AD. The games didn’t take place for 1500 years but then they were started up again in Greece in 1896. Since that date, the games have taken place every 4 years and on top of the usual Olympics, there is also the winter Olympics which involves snow sports. The games in 1896 were very different to the games today, now athletes are sponsored and there are advertisements everywhere, but back in 1896, all the athletes competed naked as they were just there to play. Initially, women were not allowed to compete in the Olympics but in 1900 women worldwide were gaining more rights and since then women have been allowed to compete and women’s sport is growing in popularity still today. The Olympics is a huge event that takes a lot of planning and logistics to ensure it runs smoothly, every detail counts all the way down to having enough towels, at the 2012 Olympics hosted in London over 165,000 towels were used. The spirit of the Olympic games is about friendship and harmony between all of the countries, fairness is important to those who run the Olympics which means they crack down hard on anyone taking illegal steroids as it makes the game unfair to take performance-enhancing drugs. What many people don’t know is that as well as illegal steroids there is also legal steroids that have a variety of health benefits, if you’re interested in getting some legal steroids but you aren’t sure which ones to purchase then steroids you can buy legally online are reviewed here as this will help you make your decision. The next games are scheduled for 2021 but the big question is will they go ahead as planned?
The Olympic Games were planned to take place in Tokyo, Japan in 2020. This didn’t go ahead as planned as in November 2019 a virus broke out in Wuhan in China that changed the whole world. The virus initiated here, but it was very transmissible, so it rapidly started to spread. The Chinese government put Wuhan into lockdown but so many people had already travelled out of the area that the virus managed to spread worldwide. The World Health Organisation declared this new virus to be a pandemic and measures were taken worldwide to try and prevent the spread.
As Japan is so close to China geographically, they struggled with trying to contain the virus. International travel and big events were postponed or cancelled as it was unsafe for people to travel. The message of the 2020 summer was mainly to stay home and if not stay home it was to stay local. International travel was not an option, so the Olympics were postponed to 2021.
Will the games go ahead?
The 2021 Olympic Games are due to be held in Tokyo, Japan. Last year when the games were rescheduled authorities worldwide assumed that the pandemic would be over by the following summer. Whilst many countries such as Vietnam and New Zealand have managed to eradicate the virus, most countries have not been as successful, and the virus is still affecting everyone’s lives. The games are due to start at the end of July, but the situation now isn’t looking great for any fans of the Olympics. Japan is currently fighting through its fourth wave of the virus and earlier in 2021, the number of cases has been rapidly increasing. The games are not currently a popular idea amongst those who live in Japan, around 70% of the population are wanting the games to be postponed or cancelled again. After a year of being subject to various lockdowns, many citizens in Japan don’t see the Olympics as a risk worth taking as they are craving normality in their lives again and see this as potentially prolonging the pandemic.
What is different this year?
One of the main differences this year is that the Japanese government and the organisers of the games have said that they will not be postponed, if the games cannot go ahead this summer because of the pandemic then they will just be cancelled instead. No decision has yet been made about whether the games will go ahead, but with only 3 months to go there is a lot of preparation that must be done in a short period of time and as well as the usual planning there needs to be additional planning to make sure the environment is as covid safe as it can be for the athletes.
Another difference about the games this year is that many fans will be devastated that they had tickets but won’t be able to go. Only Japanese fans are allowed to go and watch the games as international travel is still banned so overseas fans won’t be allowed. One of the best things about the Olympic games is the atmosphere in the stadium, it’s said to be one of the most fun sporting events, this is making many athletes want the games to be postponed as the atmosphere impacts performance. It is still unclear if they will go ahead but a decision will be made soon.
While marijuana is said to be a relatively mild drug with few side effects in comparison to tobacco and alcohol. An alternative with a psychoactive cannabinoid, Delta 8 THC, is available and adjudged to be significantly less potent than Delta 9 THC, but does delta 8 THC actually make you high?
Joseph Hoelscher, a founding member of the Texas Association of Cannabis Lawyers and longstanding member of the National Organization for the Reform of Marijuana Laws (NORML) Legal Committee talks about the hemp derivative. He said they emphasize that it won’t get you blitzed or make you wonder if a phantom person is following you. It’s also cheaper, taxed less heavily than legal pot, and available in unlicensed outlets that range from bodegas to truck stops to your corner newsstand.
Delta-8 extraction contains a psychoactive cannabinoid that gets you high. “It’s about one-third as psychoactive as regular weed,” Allison Krongard, co-founder of Her Highness and pot user commented. “For people who get paranoid from THC or are looking for an on-ramp [to getting high], Delta-8 is perfect. If you are a recreational user, wanting to get stoned out of your mind, it won’t get you there. But if you use weed to kill your anxiety or get to sleep, this is a great alternative.”
The main difference between Delta-8 and Delta-9 is explained by Christian Peterson, the co-founder and COO of Wunder, a cannabis beverage company based in San Francisco. He said: “Delta-8 has the double bond on the 8th carbon in the chain, while Delta-9 has the double bond on the 9th carbon in the chai.
I think it’s been shown that there’s a difference, agreed on according to Peter Grinspoon, a primary care physician at Harvard Medical School who specializes in medical marijuana. People report [Delta-8] as being less anxiety-provoking, less sedating, and a little more clear-headed than THC.
Grinspoon a board member of the advocacy group Doctors For Cannabis Regulation Delta-8 believes it can make an enormous difference for some patients. He said there is less confusion and spaciness or stonedness or whatever you want to call it. Whenever there’s another minor cannabinoid that people start puffing up, I always worry that the marketing claims and the desire to line people’s pockets are going to outpace the actual science. The research isn’t there yet to know for sure.
But before the market for Delta-8-THC products can get anywhere close to the current demand for CBD, entrepreneurs and doctors need to know: Is it even legal?
The perception that the Delta-8 is made from hemp makes a difference according to Ryan Cassell, co-founder and chief scientist of Crystal Creek Organics, a cannabis company based in Pensacola, Florida.
The entire industry … was assuming it was legal due to it being derived from hemp he says. The laws clearly define all hemp-derived cannabinoids and products with a Delta-9-THC level below 0.3 percent as legal. We shall see how all of that plays out in the coming months, as for now, our company has had to take a step back [from production] and wait for further clarification surrounding the laws and legal status of Delta-8.
These are early days and more research and studies into ailments being helped by Delta-8-THC will soon be available to the general public. Many scientists and doctors look at this as an exciting time.
Since Canada legalized cannabis in 2018, providers have seen demand spread ferociously. Provinces bordering the United States have gained extra sales from customers traveling across the border and a number of companies have diverted assets to invest in the new growth market. In 2020, a year struck by Covid-19, poor employment prospects, and an unpredictable economic future Canadians bought more than $2.6 billion worth of legal recreational cannabis products. That is double the amount Canadians purchased in Covid free 2019, according to year-end Canadian retail sales figures from Statistics Canada.
StatsCan figures confirmed that Canada’s recreational market was a phenomenal $2.62 billion last year, up 120 percent from 2019. According to StatsCan, the year ended with roughly 1,400 licensed cannabis stores operating in Canada, up from about 760 shops at the end of 2019. U.S. producers sold US$18.3 billion worth of cannabis products last year, a 71-per-cent increase over 2019.
Despite Covid, the demand appears on the increase with 2021s figures expected to increase just as dramatically. The biggest demand in Canada at present is from Ontario who registered $727.5 million in sales last year, followed by Alberta with $573 million cannabis products sold according to StatsCan data. Those in the know believe Canada’s retail cannabis sales to reach between $5 billion and $8 billion at maturity. Obviously, no one knows the sheer impact that COVID-19 can still have on the economy and buying habits but there is unlikely to be any less stress generated over the next few years, one of the main reasons this product is purchased. The product has gone from being illegal to be in huge demand. It has not always been easy to purchase since legalization but outlets like topshelfbc company in Canada are making buying more accessible across multiple platforms and simple to understand, so more people can buy their cannabis products online.
Proof that the rise of cannabis sales in Canada still on the rise is shown in StasCan’s analysis for December nearly $300 million of cannabis products were sold which is an increase of 14.3 percent from the prior. The country’s market is currently valued at an annual run rate of $3.58 billion. Canada’s COVID lockdown could affect retail figures for the first two months of the year, but online sales are a different matter.
Why the demand for cannabis? Does it really help sufferers and how is it used? The British government health service stated: “Cannabis contains active ingredients called cannabinoids. 2 of these – tetrahydrocannabinol (THC) and cannabidiol (CBD) – are the active ingredients of a prescription drug called Sativex. This is used to relieve the pain of muscle spasms in multiple sclerosis. Another cannabinoid drug, called Nabilone, is sometimes used to relieve sickness in people having chemotherapy for cancer.
Clinical trials are underway to test cannabis-based drugs for other conditions including cancer pain, the eye disease glaucoma, appetite loss in people with HIV or AIDS, and epilepsy in children.
The benefits and risks of the use of marijuana have been detailed by healthline.com: “Just as synthetic drugs can help some conditions and not others, marijuana isn’t a one-size-fits-all line of treatment. It’s thought that marijuana’s benefits come from some of its compounds called cannabinoids, such as cannabidiol (CBD).
CBD is one of the most widely studied cannabinoids in marijuana. CBD is also found in another related plant called hemp. One major difference between CBD and marijuana is that the former only contains a trace amount of the cannabinoid tetrahydrocannabinol (THC). This compound is best known for its hallucinogenic effects on the brain.
Cannabis plants may contain up to 40 percent CBD. CBD is thought to have anti-inflammatory effects on the central nervous system. This can translate to multiple benefits in the body. Still, there remains concerned over the effects of THC in traditional marijuana. This is due to the fact that it can have stimulating or depressant effects in some people, which may lead to other side effects. Thus, when considering marijuana for any medical condition, your doctor will likely assess whether the anti-inflammatory benefits outweigh any psychological risks.
Currently, there are two synthetic versions of marijuana. Doctors prescribe them for the treatment of severe epilepsy and chemotherapy side effects.
The cannabinoids in marijuana may reduce pain by altering pain perception pathways in the brain. This may be helpful to treat conditions that cause chronic pain, such as arthritis, fibromyalgia, endometriosis, and migraine. It may also minimize cancer treatment side effects, like loss of appetite. In some instances, medical marijuana is reported to have helped replace the long-term use of nonsteroidal anti-inflammatory drugs (NSAIDs) like ibuprofen, which can have negative side effects.
Sleep disorders have been treated with Cannabis which is also thought to help reduce inflammation. Inflammatory conditions, such as Cronin’s disease, irritable bowel syndrome, and rheumatoid arthritis. Due to its effects on the limbic system, doctors have often prescribed cannabis to treat neurological and mental health conditions such as multiple sclerosis, anxiety, epilepsy, multiple sclerosis, Parkinson’s disease, Tourette syndrome, and post-traumatic stress disorder (PTSD).