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Consumer Rights: How the Pandemic has Changed Advertising Laws

Though none of us could anticipate a pandemic hitting the world in 2020, the thing that everyone anticipated least was the knock-on effect that the pandemic would have on the world entirely. Due to the fact that not many of us had previously lived through a pandemic, it was hard to predict how every element of our lives would be hit by it. Some changes were expected, such as trade compromise and the lack of international travel. However, there were many aspects of the first wave that nobody could have predicted, such as the loss of toilet roll and the bulk-buying of much-needed hospital PPE by ignorant citizens. Something that really took the world by surprise is the changes that were made to the smaller parts of our lives and absolutely nobody could have guessed that little things like advertising could be influenced by the pandemic. For those of you not involved in the world of advertising, you may be confused by the changes that were made as a product of the pandemic. However, it is important to remember that there are strict laws in advertising to ensure that advertisements follow the right guidelines. Here is how the pandemic has changed advertising laws.   Street Promotion Something that a lot of companies do as a way to promote their business is street promotion. This consists of hiring a team of people to represent your brand and engage with the public. These people are expected to be charismatic and engaging with the goal to take potential customers to the side and speak to them about the business and the products or services that the business offers. Of course, one of the biggest rules to come out of the pandemic is social distancing. In most places, it is required that you stay six feet away from anyone not within your household. Being a street promoter is hard enough when you can actually engage with the customer, but not being able to speak to them up close makes it difficult. Trying to speak to someone from six feet away is not an easy task. Most street promoting happens within a busy mall or shopping center, so speaking to someone from that distance really won’t work, and shouting to them will just come across as rude and abrasive.  For these reasons, street advertising and promotion have been put on the back burner for a while.   Billboard favoring the NHS Though this isn’t really a new legislative law, you may have noticed that fewer and fewer businesses are being advertised on billboards or display screens for digital advertising. This is happening for a number of reasons, firstly many people are being asked to stay inside and so if nobody is driving past the billboards, it seems pointless to advertise your business in a place where it won’t be seen. Secondly, the messages spread by the NHS about the pandemic are much more important than the advertising of a single product, which means that they get priority pick in the bigger advertising spaces. The government is doing all that it can to try and limit the spread of Corona, so using this space is extremely important.   Limitation on gambling advertising The pandemic has strained many of us economically and many of us have been left with very little money and lots of bills. For people in situations like that, may experience feelings of desperation and will look for quick ways to try and make some extra money to get them through the year. For people with little to no option, being reminded that gambling is a potential choice may be appealing to them. However, as you know with gambling, you are more likely to lose than you are to win. People who have very little, they could end up having nothing if they decide to take the gamble. For this reason, TV and radio stations have decided to lower the number of gambling advertisements that they have. By doing this they hope that fewer people will be tempted to spend their money on gambling sites and will be able to invest what little money they do have on the right things.…

The Tech Prodigy That Revolutionized UK Broadband

The latest innovation or upgrade in technology that’s hot on everyone’s lips is 5G — a new super-fast, low latency wireless system. 5G- which has been hailed as the fourth industrial revolution by AdWeek, is a next-generation way to connect to the web as we attain an ever-expanding number of high-tech devices, many of which require extensive bandwidth. Put simply, 5G is the 5th generation mobile network. You have heard of 2G, 3G and 4G, the change in signal and speed when you are in the city vs out in the sticks. With 3G mobile networks introduced mobile data for the first time, access to the internet to browse the web, 4G introduced LTE, an advanced in speed and improvement in capabilities. Whereas 5G is much faster — up to 10x faster than its predecessor and welcomes a whole new realm of opportunities.   What is broadband Broadband is a type of high-speed internet connection that has surpassed dial-up as the standard way to connect to the internet. Broadband packages come in all shapes and sizes, from ADSL broadband to cable broadband and 3G and 4G mobile broadband. A broadband connection, like a telephone line, is never switched off and can be accessed at any time. Broadband is one of the most popular forms of internet connection and is used by millions of people across the world. Broadband is actually a relative term because it can only be understood in context, i.e. as opposed to narrowband, which was the technology behind dial-up connections. In the days of dial-up, you had to hang up the phone to use the internet. With broadband the frequencies can be split into channels, so you can use the phone on one channel and the internet on another, if you want broadband with a phone and tv package there are many deals that can be found online.   When was broadband created? Broadband breathed new life into the internet in the early 2000s by allowing the signal in one line to be split between telephone and internet, meaning users could be online and make phone calls at the same time. This also led to faster connections, making it easier to browse the internet and download files. The advent of broadband networks meant that people were able to download files, songs, TV shows and movies at greater speeds. This opened a whole new world in online media: On the previous 56kbps connection speeds, sites such as YouTube just were not possible. Like most new technologies, broadband was extremely expensive when it was first launched, so initial usage was low. Now, nearly everyone uses some form of broadband, whether through their phone lines or other connection types. Since the launch of broadband, we have seen the rise of new broadband technology, such as 4G mobile broadband, which allows users to get online anywhere, and cable (fibre-optic) broadband, which has boosted connection speeds in the UK to a maximum of 300Mbps.   Different types of broadband ADSLL – Shortened to ADSL because it makes everyone’s lives much easier, Asymmetrical Digital Subscriber Line became the dominant type of internet connection after dial-up drove everyone insane. It is far more effective at downloading than uploading, so this suits the casual customer. It is available to 99% of the UK and transfers data using the copper phone line, without interfering with voice call frequencies. Therefore, unlike dial-up, you can still have the phone in use. The speed experienced by an ADSL user can vary dramatically, and whilst there are maximum speeds available, they can also be unachievable. This might seem a little odd, but the fact is that external factors like distance from the exchange and local web traffic will affect your broadband speed, and this is out of the control of your broadband provider.   Fibre Fibre-optic broadband uses glass fibres instead of copper lines, and this advanced technology allows for significantly faster data transfer. With ADSL you could see speeds peak at 8Mbps, whilst with fibre, you might be looking at ten times that figure. The exact speed available to you depends on your package, with providers offering different deals for fibre. Even the smallest fibre deal could deliver speeds of up to 30Mbps, whilst the top packages boast 80-100Mps. Without trying to complicate things, you will find that most fibre providers revert back to the copper lines for carrying the broadband between the street’s cabinet and your house – the home straight. So you still have fibre broadband, except for that last bit. This means that distance from the cabinet, local web traffic and other external factors can still affect your speed, but your average speed should still be significantly faster than ADSL.   Satellite Satellite broadband is an alternative option, although there are few providers offering the service. The name is a giveaway regarding how the broadband is operated; essentially you need to be able to see the sky. Limited take-up is hardly a mystery – the high prices for satellite broadband are eye-watering, and you can’t get near the superfast download speeds available through fibre.…

Latest Medical Breakthroughs Go a long way in the Battle Against Arthritis

These days it is hard to look online without seeing brand new promises of a miracle drug that will solve any problem. Because of all of the companies that are trying to promote their supplements with unverified promises, it can be difficult to trust what you read. However, there has been a medical breakthrough when it comes to the treatment of arthritis. Now, this is no expensive medical procedure or some magic pill packed with drugs that we have never heard of. In fact, the main component of this medical breakthrough is something that you can find lying around in your spice rack. One of the best new treatments for arthritis is actually turmeric supplements. This may seem ridiculous to you, after all, what can a spice really do in relation to your health? Well, you’ll be surprised to hear that turmeric supplements are actually extremely beneficial for your health.   Turmeric and healing If you are someone that comes from an Asian culture, then the healing properties of turmeric may come as no surprise to you. Turmeric has been used for hundreds, if not thousands, of years to help with physical issues. For example, if you are someone that has poor skin or even burns, it is not uncommon to use turmeric as a treatment to rejuvenate the skin cells and heal quickly. It was not until recently that people discovered the internal benefits that turmeric can have for the body.   Physical benefits Aside from the help that turmeric has shown to have when it comes to arthritis, there are many other physical issues that studies have shown turmeric capsules helping with. For example, turmeric is an extremely powerful antioxidant, which means that it helps to deal with cardiovascular problems that you may face growing up. Not only this, but it has also been proven to help deal with problems like fatigue by giving the user the much-needed energy to fuel their body. People who use some of the best turmeric pills also report feeling much more energized after only using the supplement for a short period of time, which shows just how well it works.   Turmeric and arthritis Again, if you are someone that was brought up in a culture where natural ingredients are favored much more than western medicine, you may know that turmeric has been a treatment for arthritis for quite some time. However, instead of in the form of supplements, people have always used a turmeric mixture to apply directly to the affected area. However, this was only a temporary solution and didn’t have lasting effects.  When ingested, turmeric helps to manage the inflammation of the tissue that leads to joint pain and arthritis. Though it will not automatically cure your arthritis, it will get rid of a lot of the painful symptoms associated with the condition and soothe the area. Turmeric doesn’t have the same side effects as typical medication that is used to treat arthritis, which is another reason that it is becoming so popular.…