Since the advent of digital advertising the challenge for publishers has been how to be profitable when trading print ad dollars for digital dimes. Most publishers have approached the challenge with the mindset of quantity of quality. Web pages have been plastered with ads to capture more impressions with each pageview with the hope that the volume would solve the revenue problem. With…
Posts tagged Market
Weekly market recap: Markets tumble then recover
For the week ending July 10, 2015, the markets yo-yoed on news of the evolving Greek debt crisis and China’s equity market turmoil. The Dow ended the week slightly up at 0.2 percent while the S&P 500 ended flat. In other news: Greece submits new plan which capitulates to its creditors’ demands; China’s stock market in a freefall responds to government action; the IMF…